Forma press kit

Facts and assets for covering Forma.

Forma is a workout tracker, nutrition journal, progress dashboard, and AI fitness coach for lifters who want training and food data in one place.

Contact Forma

What Forma does

Workout tracking

Log sets, reps, routines, supersets, rest timers, PRs, estimated 1RM, and muscle volume without leaving the workout flow.

Nutrition logging

Track calories, protein, carbs, fat, barcode scans, custom meals, macro targets, and food history next to training data.

Progress and AI coaching

Review weight trends, strength curves, TDEE estimates, plateaus, and AI coaching based on logged workout and nutrition signals.

Reference copy

One sentence

Forma is a workout and nutrition journal for lifters, combining training logs, macro tracking, progress trends, and AI coaching in one app.

Short description

Forma helps lifters log workouts, track meals and macros, follow bodyweight trends, review strength progress, and receive AI coaching based on their own data.

Positioning

Forma is built for people who want one calm fitness journal instead of separate apps for lifting, macros, weight trends, and coaching notes.

Assets and links

Coverage notes

Use factual product claims only.

Forma should be described as a fitness journal and tracking app. It provides informational fitness support, not medical advice or guaranteed performance outcomes.

Read about Forma